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Doritos

The Triangle Theory

(A Teoria do Triângulo)
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TEAM
CCO: Marco Giannelli (Pernil)
VPs: Henrique Del Lama, Fernando Duarte
AD: Isabella Remelli, Gustavo Souza
CW: Hiroito Takahashi, Caique Llaguno

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RECOGNITION
Cannes Lions - 2x Bronze / 2x Shortlist
Ciclope Latino - 1x Winner

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In 2002, Ronaldo made history.
Not just for winning the World Cup, but because of a haircut.

A haircut so unusual, 24 years later, people still wondered why it happened.

So we asked ourselves: what if that haircut was meant to be part of a Doritos campaign that never aired? What if it was supposed to be a triangle?

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Campaign hero:
































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São Paulo, Brazil.