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Pedigree

Pedigree Caramelo

(Caramelo com Pedigree)
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TEAM
CCO: Marco Giannelli (Pernil)
ECD: Henrique Del Lama, Fernando Duarte, Rodrigo Adam,
Pedro Corbett e Eduardo Lima
AD: Isabella Remelli, Gustavo Souza
CW: Hiroito Takahashi, Caique Llaguno
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1x Titanium - Cannes Lions
1x Gold - Cannes Lions
1x Silver - Cannes Lions
1x Bronze - Cannes Lions
4x Shortlist - Cannes Lions

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To boost adoptions, we turned the most common
mutt in Brazilian shelters into a pedigree dog.

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Campaign hero: