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Pedigree

Pedigree Caramelo

(Caramelo com Pedigree)
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TEAM
CCO: Marco Giannelli (Pernil)
ECD: Henrique Del Lama, Fernando Duarte, Rodrigo Adam,
Eduardo Lima e Pedro Corbett 
AD: Isabella Remelli e Gustavo Souza
CW: Hiroito Takahashi e Caique Llaguno
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RECOGNITION
Cannes Lions - 1x Titanium / 2x Gold / 2x Silver / 4x Bronze / 9x Shortlist
D&AD - 1x Graphite / 1x Wood / 3x Shortlist
The Clio Awards - 1x Gold / 1x Silver / 3x Bronze
The One Show - 1x Silver / 2x Bronze / 2x Merit
Lia - 1x Gold / 3x Silver / 3x Bronze
Brazilian Creative Club - 2x Gold / 1x Silver / 2x Bronze
Effie Latam - 1x Grand Effie / 3x Gold
Effie Brazil - 1x Grand Effie / 2x Gold
Andy Awards - 1x Winner Idea 
Ad Age's Creativity Awards - 1x Best Work for Good: Brand
WARC Effective 100: World’s #2 Most Awarded Campaign for Effectiveness  
El Ojo de Iberoamérica - 5x Gold/ 2x Silver / 3x Bronze
Ciclope Latino - 1x Winner
Cresta Awards - 3x Gold/ 1x Silver
MMA Smarties - 1x Grand Smartie / 2x Gold / 2x Silver

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To boost adoptions, we turned the most common
mutt in Brazilian shelters into a pedigree dog.

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Campaign hero: