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Volkswagen

Pedestrians

(Pedestres)

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TEAM
CCO: Marco Giannelli (Pernil)
CD: Francis Alan, Gustavo Tasselli
AD: Isabella Remelli, Fernando Saú
CW: Hiroito Takahashi  


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To promote Volkswagen’s Pedestrian Monitoring, we went for something that happens all over the world: pedestrians crossing where they’re not supposed to.

But instead of showing that happening everywhere, we focused on a single street. The one street you’d expect everyone to use the crosswalk.
 


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São Paulo, Brazil.