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TEAM
CCO: Keka Morelli
CD: Alvin Shiguefuzi, Sabrina Vilar
ACD: Isabella Remelli, Julia Velo
AD: Isabella Remelli
CW: Julia Velo
Motion Design: Isabella Remelli
Neutrogena
Hydro Boost Brasil
︎︎︎
TEAM
CCO: Keka Morelli
CD: Alvin Shiguefuzi, Sabrina Vilar
ACD: Isabella Remelli, Julia Velo
AD: Isabella Remelli
CW: Julia Velo
Motion Design: Isabella Remelli
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Neutrogena had the challenge of promoting the entire Hydro Boost product line on Tiktok, a platforms booming with skin care content. But how to stand out in such an oversaturated segment?
So, we invited Manu Gavassi and other creators to join us on a different kind of campaign: a reality show focused on finding the most moisturized face in all of Brazil, with humor, entertainment and, of course, tons of skin care.
Neutrogena had the challenge of promoting the entire Hydro Boost product line on Tiktok, a platforms booming with skin care content. But how to stand out in such an oversaturated segment?
So, we invited Manu Gavassi and other creators to join us on a different kind of campaign: a reality show focused on finding the most moisturized face in all of Brazil, with humor, entertainment and, of course, tons of skin care.
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Case study:
Case study:
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The campaign was divided into 6 episodes and each one of them focused on a different product from the Hydro Boost line.
The campaign was divided into 6 episodes and each one of them focused on a different product from the Hydro Boost line.
