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TEAM
CCO: Keka Morelli
CD: Ana Cavalcanti, Nicolas Romanó, Alvin Shiguefuzi
ACD: Isabella Remelli, Julia Velo
AD: Isabella Remelli
CW: Julia Velo
Sempre Livre & Carefree
Dignity to Flow
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TEAM
CCO: Keka Morelli
CD: Ana Cavalcanti, Nicolas Romanó, Alvin Shiguefuzi
ACD: Isabella Remelli, Julia Velo
AD: Isabella Remelli
CW: Julia Velo
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More than 11 million people suffer from menstrual poverty in Brazil and have their lives affected daily by the lack of a higienic item that should be of basic access. Other than that, the subject is often unspoken of.
With that in mind, two of Brazil’s biggest intimate health brands came together with rapper Bivolt to create a hit and tell it like it is, inviting everyone to join the cause of what should be a right for all people who menstruate.
More than 11 million people suffer from menstrual poverty in Brazil and have their lives affected daily by the lack of a higienic item that should be of basic access. Other than that, the subject is often unspoken of.
With that in mind, two of Brazil’s biggest intimate health brands came together with rapper Bivolt to create a hit and tell it like it is, inviting everyone to join the cause of what should be a right for all people who menstruate.
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Case Study:
Case Study:
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The visual identity follows the one we created for Let if Flow and also from body fluids, but this time, more visceral, from the concept of gushing.
The visual identity follows the one we created for Let if Flow and also from body fluids, but this time, more visceral, from the concept of gushing.
*#LetItFlowWithDignity.
A moviment to bring visibility to the right of a dignified menstruation.
A moviment to bring visibility to the right of a dignified menstruation.
*Dignity to flow is not having to use a sock, paper or bread to stop your period.
*Dignity to flow is having access to basic items of higiene.
*Dignity to flow featuring Bivolt.
*Dignity to flow. Sock, paper, bread to stop menstruation. It’s Tabu, but it’s not gonna go unnoticed.
*We believe music can bring information to those who need it.
We believe that togheter we can change realities.
We believe that togheter we can change realities.
