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Burger King

BK Taste Lawyers

(Advogados BK Taste)
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TEAM
CCO: Marco Giannelli (Pernil)
ECD: Henrique Del Lama, Fernando Duarte
AD: Isabella Remelli, Fernando Saú
CW: Hiroito Takahashi
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RECOGNITION
D&AD - 1x Graphite Pencil
The Clio Awards - 1x Bronze 
The One Show - Merit
Cannes Lions - 1x Shortlist
Brazilian Creative Club - 1x Gold / 1x Silver / 2x Bronze 
El Ojo de Iberoamérica - 2x Silver / 2x Bronze
Effie Latam - 3x Gold 
Effie Brazil - 1x Gold / 2x Bronze 
Profissionais do Ano - 1x Finalist

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Burger King was about to launch a new burger in Brazil. A burger that clearly resembled one of McDonald’s.

But before anyone could allege it was a copy, we took the lead. And summoned every Brazilian lawyer to a trial. A burger trial.

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The campaign hero:

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We also created support materials to help BK Drive staff during the promotion: