︎︎︎
︎︎︎
TEAM
CCO: Marco Giannelli (Pernil)
ECD: Henrique Del Lama, Fernando Duarte
AD: Isabella Remelli, Fernando Saú
CW: Hiroito Takahashi
︎︎︎
1x Graphite Pencil - D&AD
1x Bronze - The Clio Awards
Merit - The One Show
Shortlist - Cannes Lions
Burger King
BK Taste Lawyers
(Advogados BK Taste)︎︎︎
TEAM
CCO: Marco Giannelli (Pernil)
ECD: Henrique Del Lama, Fernando Duarte
AD: Isabella Remelli, Fernando Saú
CW: Hiroito Takahashi
︎︎︎
1x Graphite Pencil - D&AD
1x Bronze - The Clio Awards
Merit - The One Show
Shortlist - Cannes Lions
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Burger King was about to launch a new burger in Brazil. A burger that clearly resembled one of McDonald’s.
But before anyone could allege it was a copy, we took the lead. And summoned every Brazilian lawyer to a trial. A burger trial.
Burger King was about to launch a new burger in Brazil. A burger that clearly resembled one of McDonald’s.
But before anyone could allege it was a copy, we took the lead. And summoned every Brazilian lawyer to a trial. A burger trial.
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The campaign hero:
The campaign hero:
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We also created support materials to help BK Drive staff during the promotion:
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Some user-generated content worthy of recognition:
